Brazil's Top iOS Personal Finance Apps in Q4 2020: A Performance Analysis

As the year 2020 drew to a close, the personal finance apps on iOS in Brazil showcased varying trends in terms of downloads, revenue, and user activity. This analysis, courtesy of Sensor Tower, delves into the performance of the top five budgeting and planning applications during the fourth quarter.

Splitwise experienced a notable increase in downloads, rising from 1,000 in the last week of September to a peak of 5,000 in the final week of December. Weekly active users also surged, climbing from 6,000 to over 10,000 in the same period, while revenue showed an upward trend, peaking at 200 dollars in mid-December before dipping to around 100 dollars by year-end.

Tricount - Split group bills saw its downloads fluctuate, with a significant jump to 774 in early December, later settling at 400 by the month's end. Active users peaked at over 2,000 in early December but experienced a slight decrease to 1,000 towards the end of the month. Revenue followed a similar pattern, reaching a high of 80 dollars in November and then stabilizing at around 40 dollars by the close of 2020.

Reflectly ApS's Monefy: Money Tracker witnessed a remarkable spike in downloads during the first week of December, hitting 400, but this number diminished to under 100 by the end of the month. Weekly active users rose to 900 in early December, before a decline to 700 in the final week. Revenue peaked at 100 dollars in late November, with a subsequent drop to 60 dollars at the quarter's end.

AppFer S.R.L.'s Fast Budget - Expense Manager observed a consistent pattern in downloads, with a high of 300 in early December before a decrease to under 100 by the month's end. Revenue exhibited volatility, reaching 100 dollars in early December and then tapering off to 30 dollars by the close of the quarter.

Lastly, Spendee Money & Budget Planner from Cleevio s.r.o. had a relatively stable number of downloads, with a peak of 300 in early December and ending the quarter at 50. Active users showed growth, increasing from under 1,000 at the quarter's start to over 1,000 by its conclusion. Revenue saw a significant spike to 200 dollars in late November, followed by a dip to 100 dollars in late December, and ending the quarter at 200 dollars.

For more detailed insights on the performance of these applications and others in the personal finance category, Sensor Tower provides a comprehensive analysis of market trends and user engagement.